Known as the "Creator of Biohacking," Dave Asprey is a renowned health science entrepreneur, a four-time New York Times bestselling author, and the host of the award-winning podcast, The Human Upgrade. He founded both Bulletproof Coffee and Danger Coffee, and is the CEO of Upgrade Labs, the first biohacking gym. Dave has also been featured on shows like The Today Show, CNN, and in The New York Times, bringing the philosophy of human optimization to a global audience.

Dave’s mission is to use technology and biohacking techniques to improve the functioning of the body and mind, a personal quest that began after his own battle with chronic fatigue and premature aging. His journey, which has included spending over two decades and millions of dollars to hack his own biology, embodies the fusion of high-performance science and higher consciousness that is at the core of Igniton.

As a thought leader for Igniton, his insights and dedication to leveraging cutting-edge science to unlock human potential will be invaluable. He believes, as we do, that a healthier future is not just about extending life, but about living with measurably enhanced cognitive and physical abilities, helping you to push the boundaries of what’s possible in human evolution.

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“This is the most important new breakthrough supplement for longevity,” said Dave Asprey, founder of Bulletproof and widely recognized as the Creator of Biohacking. “And after 90 days on Igniton’s brain formula, I didn’t just use it—I invested in it.”